Running a Web3 company can be a tough endeavor. That’s why delegating some functions, such as marketing, to external parties is recommendable. Contracting a Web3 marketing agency can help you save money and time, which you can use to focus on other core functions in your company.
What are Web3 Marketing Agencies?
Web3 marketing agencies are companies that focus on promoting products and services for blockchain-based firms. Considering the tough regulations imposed on crypto players in many countries, you may need the services of a Web3 marketing agency to help you market your business in a compliant manner.
Which are the Top Web3 Marketing Agencies?
Market Across is a popular marketing brand that offers services to both crypto startups and well-established companies. Its services include social promotions, brand reputation, public relations, community growth and influencer outreach. The firm has worked with several top crypto companies, including Solana, KuCoin, Polygon, Binance, Decentraland and eToro.
ReBlonde is an Israel-based marketing agency that serves companies in the blockchain industry. This firm gives its clients maximum exposure to investors, the blockchain community and reporters. Articles about ReBlonde’s clients usually get published on CNN, Bloomberg, Wall Street Journal and Bloomberg websites.
Companies that have worked with this marketing agency have already seen some progress in the first quarter of 2023. Sending labs, for example, recently raised over $12 million in funding to develop a Web3 communication platform.
Experts at Coinpresso use their Web3 knowledge along with their digital marketing skills to create effective marketing strategies. The agency employs the ‘click-through rate’ metric to determine the effectiveness of its digital marketing campaigns. Coinpresso recently attained the ‘Google Partner’ status after demonstrating its expertise in using Google Ads to maximize marketing success.
Founded in 2012, Melrose PR is a marketing agency dedicated to helping crypto companies become reputable brands. It ensures clients get coverage in mainstream media outlets like Forbes, Bloomberg, Business Insider and Yahoo Finance. Melrose PR works with some of the most successful crypto companies, including Mina Protocol, Blockdaemon and BitGo.
Inoru specializes in marketing Web3 projects before they are officially launched. It could be the marketing of initial coin offerings or NFT public mints. The agency is known for conducting proper market analysis before establishing a marketing strategy. Note that Inoru does not abandon you after launching your project. Instead, it offers post-launch support.
Crowdcreate has established a large network of crypto investors and influencers to support blockchain-based companies looking to secure funding or build an online community. Most of its top clients operate in the Web3 gaming space. They include Star Atlas and The Sandbox.
How to Pick the Best Web3 Marketing Agency
There are so many marketing agencies available today, making it a tough task to pick the right one. Here are some factors to consider when choosing a marketing company.
Experience and Expertise
Before you contract a marketing agency, ensure it has a proven record of success in marketing Web3 projects. Check the years it has been in business and whether it has served clients in your field. If the company has operated for several years, then it’s likely that it has established connections with multiple Web3 stakeholders who can help grow your company.
Web3 marketing comes in various forms. It could be branding, content creation, Website development, paid advertising, search engine optimization or social media management.
So when determining the marketing agency to work with, it is vital to know the services it offers and make sure they align with the needs of your business.
ROI and Cost
The return on investment (ROI) and cost are important factors to keep in mind when selecting a marketing agency. Ensure you pick an agency with a competitive pricing structure that can help you realize a positive ROI.
Whether your company is established or a startup, picking the right Web3 marketing agency using the abovementioned factors can help you beat the competition.
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