Dwight Howard had a successful 20-year career as an NBA player. However, he tasted failure over the weekend when he stepped into the world of crypto. Howard launched an NFT collection of 3,000 pieces on Avalanche on Saturday but has failed to attract collectors. Each NFT was minted for $60 worth of AVAX. As of this writing, just about 10% of the 3,000 pieces have been minted.
But why is Howard’s collection not sold out yet? Well, the basket icon NFT project has received massive backlash from collectors who claim that the NFTs were poorly designed. Following the criticism, Howard announced on Sunday that his Ballers NFTs will undergo a significant redesign.
Howard’s Tactics to Lure Collectors Fail to Success
In an attempt to persuade more collectors to snap up his NFTs, the NBA star pledged to send 1 AVAX to ten Ballers holders every time collectors mint 100 NFTs. Moreover, he promised to buy a Dokyoworld NFT after every 100 NFT mints.
Still, these tactics didn’t salvage the situation, forcing Howard to reduce the total supply of his NFTs to 1,500. At press time, collectors have only 478 Ballers NFTs. These digital art pieces are selling for $52 on the secondary market, $8 below their minting price.
“We Are Not Involved,” Ava Labs Says
On Monday, the criticism over Ballers NFTs grew louder that Ava Labs, the firm behind the Avalanche blockchain, took to X, formerly Twitter, to distance itself from Howard’s crypto project.
The blockchain company wrote that it had no involvement with the Ballers NFT project. Ava Labs business development executive Jake Cvengros also wrote on his X account that he had found out about Howard’s project on the Internet, adding that gone are the days when celebrities with millions of followers can just drop NFT projects and then expect them to perform well.
Over the years, several US-based celebrities have launched NFT projects, and most of them have done well. A notable example is former NFL player Tom Brady. In 2021, he rolled out an NFT platform called Autograph, which allowed other NFT inspired by sports icons like Tiger Woods and Naomi Osaka to launch.
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