The Museum of Modern Art’s (MoMA) recent announcement confirms the unveiling of the Postcard program. The initiative targets onboarding the museum’s community to optimize the potential of blockchain-based art.
MoMA revealed the launch of the digital program supported by nonfungible tokens (NFT). The initiative started this week and targets encouraging users to embrace blockchain-based art creation.
MoMA’s Postcard Program Debut Ready
MoMA schedules the Postcard program to debut by the end of October. The initiative will facilitate participants in sending digital chain letters. The letters would feature 15 blank stamps to preferred collaborators. The program allows the 15 participants within a single postcard to create a collaborative art piece with the constituent stamps aligned to a single theme.
MoMA clarified in its statement that the program offers an opportunity to experiment with blockchain technology and NFTs. However, the museum targets leveraging creativity and approachable mechanisms to trigger connections and conversations involving digital art context. The museum added that participants can mint NFTs on the Tezos blockchain.
The museum confirmed inviting 15 digital artists who would collaborate on the First 15 series. The initial batch would have postcards that are minted on-chain. Each of the 15 cards would leverage digital conveyance to all participants relative to the unique prompt.
The statement outlined the artists engaged in the program, including Kim Asemdorf, Anna Lucia, Casey Reas, Dmitiri Cherniak, and Grant Yun. The program attracted the participation of Madrid-based Operator within the First 15 prompting the artist to build a unique design for the stamp. In particular, each artist was to design stamps to illustrate the hearts one broke in their romantic and everyday relationships. The task required the artist to leverage Black pixels, numeric characters, and white backgrounds.
Cherniak, who had in June this year earned $6.2 million for a generative digital artwork ‘The Goose’ sale at the Sotheby’s auction, urged the group to create the pixel goose. Another artist admired the real time flight made by the first 15 cards worldwide.
Sasha Stiles added that the flight affirmed the global art movement credential that advances decentralized residency and gallery. The artist observed that the real time flight proved that imagination remains unbounded and uniquely ignited.
MoMA Offering Free NFT Claims to Attendees
The move by MoMA affirms its status as the second-most visited museum specializing in art globally. A revisit of the museum’s history shows that it participated in selling nonfungible tokens (NFTs) in 2021. The NFTs sold featured the input of Refik Anadol as the digital artist behind the on-chain artworks representing inspiration from the museum’s archives.
MoMA demonstrated that the museum is offering free NFT claims to the attendees visiting the museum. However, MoMA restricted the free claim to those visiting the Anadol’s AI-generated digital artwork Unsupervised.
The Tuesday, October 3 announcement demonstrates an accelerated appetite to establish a longer-term relationship between digital art and blockchain technology. The appetite is evident with more art institutions embracing blockchain technology.
MoMA Replicates Integration of Blockchain Technology by Museums
MoMA unveiled the Postcard program days after Musée d’Orsay revealed it was partnering with Tezos Foundation for twelve months. The Paris-based museum targets bringing blockchain-supported artworks. Also, the French museum seeks the initiative to facilitate on-chain digital artists to convert its collections and exhibitions.
Musée d’Orsay aims to leverage the partnership and invite digital artists to create NFTs based on the Impressionist and Post-Impressionist pieces. The move resembles the program initiated by the Los Angeles County Museum of Art (LACMA).
Elsewhere, France’s leading modern art museum, Centre Pompidou, rolled out specific exhibitions to explore art built upon blockchain technology. The move by Museums targets leveraging the on-chain and blockchain technology to reach the new audience. The management admit that failure to create modernity in the museums would condemn them to old centuries stores.
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