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Google Eases Crypto Ad Policy Amid Bitcoin ETF Approval

Posted on December 12, 2023

Google, an online advertising behemoth, will soon allow the upgrading of ‘cryptocurrency coin trusts’ amid anticipated Bitcoin exchange-traded fund approval.

 For a long time, financial analysts, Wall Street giants, and crypto supporters have eagerly postulated the possibility of the forthcoming sanctioning of a spot Bitcoin exchange-traded fund (ETF). The approval could result in the globe’s leading cryptocurrency being exposed to unlimited investment worth billions of dollars from the traditional world of finance.

Currently, it seems that the globe’s major website is reflecting and actively getting ready for the day. Google, one of the sectors that control the online advertising world, has revealed it will revise its present restrictions concerning crypto ads to permit the development of ‘cryptocurrency coin trusts.’

Google to Accept Promotion of Investment in Digital Currency Trust

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Via the firm’s new strategy, advertisers approved by Google will promote ‘financial products that permit investors to trade shares in trusts comprising significant digital currency pools.’ The revision will be implemented on January 29.

According to financial institutions, the Securities and Exchange Commission (SEC) might approve the United States’ first spot Bitcoin between January 8 and 10.

Google has not clarified the inclusion of investment funds such as ETFs in its definition of a crypto ‘trust.’ However, the strategy seems to show that the superbly risk-disinclined technology giant is getting ready for a future involving crypto-founded financial products becoming mainstream and accepted in the international economy.

Google Signals Likely Adjustment to Crypto Advertising Ban

Google’s advertising strategies presently ban products and services that enhance the buying, selling, or trading of cryptocurrencies. This entails initial coin offerings, decentralized finance (DeFi) protocols, and token liquidity pools.

It conducts business with crypto exchanges provided they are approved, adhere to local regulations, and are verified by Google. In September, the firm relaxed its position regarding nonfungible token game advertisements.

Spot Bitcoin exchange-traded funds would permit investors and traditional finance entities to acquire exposure to Bitcoin without holding cryptocurrencies. Despite the SEC rejecting such a product yearly, the calculus changed after BlackRock, the globe’s biggest asset manager, submitted its Bitcoin ETF application.

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Analysts expect that a Bitcoin ETF’s approval could result in a capital injection of $1 trillion into the crypto market. On reports concerning this kind of event, prices of crypto across the board have increased considerably. 

Editorial credit: Shawn.ccf / Shutterstock.com


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